Digital Marketing Course | SEO PPC
About This Course
Digital Marketing Course in Shimla – Grow Your Career Online
Boost your career with the best Digital Marketing Course in Shimla at IICE Shimla. Whether you’re a student, entrepreneur, job seeker, or working professional, our comprehensive training helps you master digital marketing skills that top companies are looking for.
With businesses going digital every day, the demand for certified digital marketers in Shimla and across India is rapidly increasing. This course gives you practical expertise in modern marketing tools, strategies, and real campaigns.
Learning Objectives
🌐 Fundamentals of Digital Marketing
Introduction to Digital Marketing
Understanding online marketing channels
Basics of SEO, SEM, and Social Media Marketing
🔍 Search Engine Optimization (SEO)
On-page & off-page SEO
Keyword research & analysis
Website optimization techniques
SEO tools like Google Analytics, Google Search Console
💰 Search Engine Marketing (SEM) / Paid Ads
Google Ads & Pay-Per-Click (PPC) campaigns
Ad creation, targeting, and optimization
Budget management & reporting
📱 Social Media Marketing (SMM)
Marketing on Facebook, Instagram, LinkedIn, YouTube, and Twitter
Creating engaging content & ad campaigns
Analytics & performance tracking
📧 Email & Content Marketing
Email marketing strategies
Content creation for blogs, social media, and websites
Content planning and scheduling
🛒 E-Commerce & Affiliate Marketing
Selling products online
Affiliate marketing strategies
Online marketplace marketing
🛠️ Tools & Practical Work
Google Analytics, Canva, WordPress, Hootsuite, Mailchimp
Hands-on campaigns & live projects
Reporting and optimization
🎯 Career Opportunities
Digital Marketing Executive / Manager
SEO / SEM Specialist
Social Media Manager
Content & Email Marketing Expert
Freelancer / Entrepreneur
Material Includes
- Printed / Digital study notes
- Step-by-step video lectures
- Live practical sessions
- Hands-on projects (SEO, social media campaigns, email marketing)
- Tools & software guidance (Google Analytics, Google Ads, Canva, WordPress, Mailchimp)
- Templates for social media posts, email campaigns, and ads
- Assignments & practice exercises
- Assessments / mock projects
- Course completion certificate
- Internship / placement assistance
Requirements
- Basic computer and internet knowledge
- Smartphone or laptop/PC with internet access
- No prior marketing experience required (beginners welcome)
- Basic understanding of social media platforms is helpful
- Willingness to practice hands-on campaigns and projects
- Creativity and interest in online marketing strategies
Target Audience
- Students (12th pass / graduates) interested in marketing and technology
- Beginners with no prior digital marketing knowledge
- Working professionals looking to upskill or shift careers
- Business owners & entrepreneurs who want to promote their business online
- Freelancers aiming to offer digital marketing services
- Marketing & sales professionals wanting to enhance online strategies
- Content creators & social media enthusiasts
Free
Material Includes
- Printed / Digital study notes
- Step-by-step video lectures
- Live practical sessions
- Hands-on projects (SEO, social media campaigns, email marketing)
- Tools & software guidance (Google Analytics, Google Ads, Canva, WordPress, Mailchimp)
- Templates for social media posts, email campaigns, and ads
- Assignments & practice exercises
- Assessments / mock projects
- Course completion certificate
- Internship / placement assistance
Free
